New Survey: Marketers with ROI Discipline Pull Ahead While Data Access and...
Lenskold Group & Kneebone release 2008 Marketing ROI & Measurements Study with insights into the influence of data, intelligence, metrics and measurement abilities on marketing effectiveness...
View ArticleEconomy Increases Demand for Marketing Measurements and ROI Analysis
2009 Marketing ROI & Measurements Study shows advantages for companies with financial, analytics, measurement, and operations support.(PRWeb May 26, 2009)Read the full story at...
View ArticleLenskold Group Announces Partnership with Paradigma Marketing to Expand its...
Paradigma Marketing becomes the first Lenskold Group Authorized Partner(PRWeb December 31, 2009)Read the full story at http://www.prweb.com/releases/2009/12/prweb3396014.htm
View ArticleLenskold Group Launches CMO Guide Series on Marketing Profitability Management
Leading Issue Provides Insight on Improving the ROI of Marketing to Existing Customers(PRWeb May 21, 2010)Read the full story at http://www.prweb.com/releases/2010/05/prweb3426134.htm
View ArticleLead Generation Marketing ROI Study Released
Survey Reveals Opportunities to Increase B2B Lead Generation Performance and Profitability.(PRWeb June 21, 2010)Read the full story at http://www.prweb.com/releases/2010/06/prweb3426094.htm
View Article2011 Lead Generation Marketing ROI Study Released by Lenskold Group
Survey reveals that companies measuring and reporting sales and revenue metrics are outgrowing competitors.(PRWeb August 03, 2011)Read the full story at...
View ArticleSocial Media Research Reveals Need for Measurements to Improve Effectiveness
Lenskold Group’s 7th annual Marketing ROI & Measurement Study provides insights into social media measurement practices.(PRWeb December 07, 2011)Read the full story at...
View ArticleSuper Bowl Advertising ROI Calculator
Lenskold Group’s new ROI tool provides insights into the potential incremental ROI of Super Bowl advertising.(PRWeb January 30, 2012)Read the full story at...
View Article2012 Lead Gen Marketing Effectiveness Study Released
Lenskold Group research report shows marketing automation success driven by holistic approach to manage, measure and deliver results.(PRWeb September 18, 2012)Read the full story at...
View Article2013 Lead Gen Marketing Effectiveness Research Report Released by Lenskold Group
Research reveals that content marketing effectiveness benefits from marketing automation but is constrained by shortfalls in processes, content management and measurements.(PRWeb November 20,...
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